Briefing on Artcodes and Intellectual Property Law

13 Pages Posted: 18 Mar 2017  

Lachlan Urquhart

Horizon Digital Economy Research Institute

Date Written: March 16, 2017


In this short report, we consider some of the intellectual property (IP) law concerns arising from the creation and use of machine-readable physical markers that link to creative content called Artcodes. We begin by outlining what Artcodes are before turning to key IP issues they present. Specifically, we will look at practical dimensions of copyright law, design rights, and trademark protections in relation to the Artcodes and associated creative works; the technical infrastructure for creation of Artcodes (particularly the Artcodes mobile app); the Artcode experiences, particularly IP concerns with linking Artcodes to third party creative content. Please email with feedback.

Keywords: intellectual property law; augmented reality; internet of things

Suggested Citation

Urquhart, Lachlan, Briefing on Artcodes and Intellectual Property Law (March 16, 2017). Available at SSRN: or

Lachlan Urquhart (Contact Author)

Horizon Digital Economy Research Institute ( email )

University of Nottingham Innovation Park
Triumph Road
Nottingham, NG7 2TU
United Kingdom

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