Consumers Attitude Towards Organic Food

Procedia Economics and Finance 31 ( 2015 ) 444 – 452

10 Pages Posted: 22 Mar 2017  

Mohamed Bilal Basha

Sharjah Women’s College

Cordelia Mason

University of Kuala Lumpur

Mohd Shamsudin

University of Kuala Lumpur

Hafezali Iqbal-Hussain

University of Hull

Milad Salem

Ahmed Bin Mohammed Military College

Date Written: March 20, 2017

Abstract

The awareness on the harmful effects of chemicals present in food is increasing among the consumers. The trend towards purchasing organic food is growing among people. A study to identify what actually induces consumers to turn towards organic food is important. Some of the prominent motivating factors to purchase organic foods include environmental concern, health concern and lifestyle, product quality and subjective norms. This empirical study is aimed at identifying the purchase intention of consumers towards organic foods. The study predicts the purchase intention of consumers based on the influences of factors like environmental concern, health concern and lifestyle, product quality and subjective norms on the attitude towards organic foods. The results of the study show that quality of products, environmental concern, health concern and lifestyle are the most commonly stated motives for purchasing organic foods.

Keywords: Organic food; Purchase intention; Consumer Attitude; Consumer Perception;

Suggested Citation

Bilal Basha, Mohamed and Mason, Cordelia and Shamsudin, Mohd and Iqbal-Hussain, Hafezali and Salem, Milad, Consumers Attitude Towards Organic Food (March 20, 2017). Procedia Economics and Finance 31 ( 2015 ) 444 – 452. Available at SSRN: https://ssrn.com/abstract=2938196

Mohamed Bilal Basha

Sharjah Women’s College

Cordelia Mason

University of Kuala Lumpur ( email )

Mohd Shamsudin

University of Kuala Lumpur ( email )

1016, Jalan Sultan Ismail
Kuala Lumpur, 50250
Malaysia

Hafezali Iqbal-Hussain (Contact Author)

University of Hull ( email )

Cottingham Road
Hull, Great Britain HU6 7RX
United Kingdom

Milad Salem

Ahmed Bin Mohammed Military College

Doha
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