Responding to Digital Disruption Through Alliances

16 Pages Posted: 24 Mar 2017

Date Written: March 24, 2017


Incumbents find it difficult to respond successfully to the digital disruption, they may not recognize or take proper measure of the threat early enough and find it hard to develop and implement a timely and effective response. In this paper, based on academic research and personal managerial experience, we propose a way for strategic alliances between incumbent competitors to enable the development of successful responses to disruption. The approach runs counter to conventional wisdom in alliance management, on partner selection, sequence of alliance building steps, the move from exploitation alliances, and the governance mechanisms and leadership principles required for success. These differences are described and analyzed.

Keywords: Innovation Alliances, Corporate Entrepreneurship, Digital Disruptions, Telecom Industry, Innovation Management, Competitive Collaboration, Venture Incubators

Suggested Citation

Doz, Yves L. and De Roover, Bart, Responding to Digital Disruption Through Alliances (March 24, 2017). INSEAD Working Paper No. 2017/25/STR, Available at SSRN: or

Yves L. Doz (Contact Author)

INSEAD - Strategy ( email )

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(33) (0)1 60 74 55 60 (Fax)

Bart De Roover

Independent ( email )

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