Lobbying - Managing with Strategy Orientated Communication
7 Pages Posted: 3 Apr 2017
Date Written: March 28, 2017
It is noticeable that interpretation of strategy, strategy communication and lobbying phenomena, in colloquial as well as scholars arguing, usually are put in same connotation level. This perspective was inspiring for author to rise following questions: Which characteristics of strategy are in correlation with communication, if we name it "strategy", and does it lobbying really means strategy communication? In this paper author attempts to offer argumentation based on analysis of previous hypothetical questions. In process of clarifications, author is leaning on literature analysis (research and book publications), as well as practical experience. Main approach of research methodology includes comparison and modeling as the main methods, as well as usage of specific methodology attitudes: description, context analysis, analysis-synthesis and induction-deduction. Results are aimed to clarify hypotheses that lobbying is strategically organized communication. Further more, the research shows that lobbying is a complex, high level, strategic organized activity, and by this conclusions, it should be strategic planned and managed. As support of conclusion, it is given analyses of STAP modeling for the management of lobbying operational strategies. This model offers approach to design of lobbying strategy, which is applicable for various organizational entities. This model could be practical value for all kinds of organization, especially those who have interest to achieve organizational benefits through the realization of strategy organized lobbying activities.
Keywords: Management, Strategy, Lobbying, Strategic Communication, Model
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