Importance of Public Relations in New Business

International Journal of Experiential Learning & Case Studies, Forthcoming

22 Pages Posted: 30 Mar 2017

See all articles by Nawaz Ahmad

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Charmaine Hoodbhoy

Greenwich University Karachi, Students

Date Written: June 30, 2016

Abstract

Understanding the true meaning of public relations will never be classified as a science because it is an ever-changing process much like a research process. There are continuous additions and subtractions being made; some of which are related to the progressive changes being made in the business world and some of the modifications are due to the evolving attitudes of the consumers. Public relations have been, in the past, separately paired with many terms such as marketing, advertising, introducing, communications. As of recently, with the various technological improvements that have taken place it has started to entail all of these things. The aim of this research paper is to try and dissect the different levels of public relations, when and where it is most commonly used, understanding whether the type of business plays a part in choosing the medium of public relations to be used and to decide at which stage public relations are best used in the business cycle.

Keywords: Public Relations, Karachi, Start-Up Companies, Entrepreneurs

JEL Classification: L26, L31, M13

Suggested Citation

Ahmad, Nawaz and Hoodbhoy, Charmaine, Importance of Public Relations in New Business (June 30, 2016). International Journal of Experiential Learning & Case Studies, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2942241

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Charmaine Hoodbhoy

Greenwich University Karachi, Students ( email )

Karachi, Sindh
Pakistan

Register to save articles to
your library

Register

Paper statistics

Downloads
58
Abstract Views
454
rank
357,817
PlumX Metrics