The Factors of Selecting Malaysia As Tourist Destination: Case Study on the State of Melaka

Alam, A.S.A.F., Choy, E.A., Begum, H., and Alam, M.M. 2015. The Factors of Selecting Malaysia as Tourist Destination. Mediterranean Journal of Social Sciences, Vol. 6(3), pp. 491-498.

12 Pages Posted: 30 Mar 2017

See all articles by A. S. A. Ferdous Alam

A. S. A. Ferdous Alam

School of International Studies, Universiti Utara Malaysia; National University of Malaysia (UKM)

Er-Ah Choy

National University of Malaysia (UKM)

Halima Begum

National University of Malaysia (UKM)

Md. Mahmudul Alam

Universiti Utara Malaysia

Chamhuri Siwar

National University of Malaysia (UKM)

Date Written: 2015

Abstract

Tourism is an emerging economic sector for Malaysia. The purpose of this study is an attempt to understand the factors that attract tourists to visit Malaysia. The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia. This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences. Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka.

Keywords: Sustainable tourism; structural equation modelling (SEM); Malaysia

Suggested Citation

Alam, A. S. A. Ferdous and Choy, Er-Ah and Begum, Halima and Alam, Md. Mahmudul and Siwar, Chamhuri, The Factors of Selecting Malaysia As Tourist Destination: Case Study on the State of Melaka (2015). Alam, A.S.A.F., Choy, E.A., Begum, H., and Alam, M.M. 2015. The Factors of Selecting Malaysia as Tourist Destination. Mediterranean Journal of Social Sciences, Vol. 6(3), pp. 491-498. . Available at SSRN: https://ssrn.com/abstract=2942706

A. S. A. Ferdous Alam

School of International Studies, Universiti Utara Malaysia ( email )

Department of International Business
SoIS, UUM COLGIS
UUM Sintok, KY KEDAH DARUL 06010
Malaysia

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Er-Ah Choy

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Halima Begum

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Md. Mahmudul Alam (Contact Author)

Universiti Utara Malaysia ( email )

Sintok, Kedah
Malaysia

Chamhuri Siwar

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

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