Emerging Business Models in the OTT Service Sector: A Global Inventory

12 Pages Posted: 3 Apr 2017 Last revised: 16 Aug 2017

See all articles by Eun-A Park

Eun-A Park

Western State Colorado University

Date Written: March 31, 2017


This paper is an empirical analysis of emerging business models in the Over The Top (OTT) video content distribution sector. From an industrial organization perspective, it identifies six critical attributes of an OTT content distribution platform: ownership, programming source, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue model. Using SNL Kagan’s global database of 800 OTT distribution networks, it finds that certain combinations of these characteristics are more prevalent than others, and are more competitively sustainable within specific types of media ecosystems. The paper concludes that these ‘archetypes’ are likely to be the survivors within specific ecosystems as the OTT content distribution system continues to converge onto dominant business models.

Keywords: OTT video providers, OTT business models, Netflix

Suggested Citation

Park, Eun-A, Emerging Business Models in the OTT Service Sector: A Global Inventory (March 31, 2017). Available at SSRN: https://ssrn.com/abstract=2944471

Eun-A Park (Contact Author)

Western State Colorado University ( email )

600 N Adams St.
Gunnison, CO 81230
United States
203-214-6822 (Phone)

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