Marketing of Legal Narcotics (Case Study Cannabis)

5 Pages Posted: 4 Apr 2017 Last revised: 26 Jul 2017

Date Written: March 31, 2017

Abstract

Recent legalization of Cannabis has encouraged the emergence of a numerous new cannabis traders. These traders have embraced the business in a bid of gaining quick profits. However, the high number of entrepreneurs has led to increased levels of competition, thus reducing the revenue and profits from cannabis sales. Due to the decreased revenue and profits, the majority of the cannabis traders need to improve their market share.

Keywords: Cannabis, Marketing, Adverisement

Suggested Citation

Abwanzo, Benjamin, Marketing of Legal Narcotics (Case Study Cannabis) (March 31, 2017). Available at SSRN: https://ssrn.com/abstract=2944782 or http://dx.doi.org/10.2139/ssrn.2944782

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