Facebook Divide, Facebook Native and Facebook Immigrant
Proceedings of Researchfora 1st International Conference, Berlin, Germany, 3rd-4th March 2017, ISBN: 978-93-86291-88-2
3 Pages Posted: 10 Apr 2017
Date Written: March 3, 2017
Facebook with the largest group of daily active user on social network was the largest subset of digital divide. Facebook native were user who joined Facebook as student, and Facebook immigrant were those who joined Facebook in later days after school. The two groups of people who were opt-in plus people who were opt-out Facebook construct the situation of Facebook divide. Own personal discretion, privacy, financial matter, technical skills, literacy, were reasons for people to opt-out. 40 out of the 56 counties with population over 20 millions had over 50% as Facebook users. The Facebook divide thrived the situation of social inequality in different aspects. The Facebook divide situation shall push us to contemplate on the possibility to reach these two groups of people in-Facebook and out-Facebook.
Keywords: facebook divide, facebook native, facebook immigrant, digital inequality
JEL Classification: M31, O35, L86, Z13
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