Digital Economy - B2C - Digitalization

Posted: 8 Apr 2017

See all articles by Psr Murthy

Psr Murthy

University of Madras; UNIVERSITY OF MADRAS

Date Written: April 5, 2017


The digital economy is the new productivity platform that some experts regard as the third industrial revolution. This major opportunity of the digital economy has the power to change the lives of millions of people of India. It could be an important vehicle for change and it could provide the opportunity for India to dramatically expand its role and influence in the global economy and become a powerhouse of digital innovation. Digitizing India vision is one of the most exciting initiatives the country has embraced to leapfrog us to the 21st century. As globalization continues to evolve economies through technological transformation, the Internet is likely to change the way the world works, lives, plays, and learns. We believe that one day everyone and everything will be connected and the network will empower nations by driving innovation and creating enormous opportunities for all. Demonetization can only be a part of a comprehensive strategy to tackle corruption and generation of black income, and it is likely to impose substantial pain because of the adverse effect on GDP and low-end employment. The more important part of the fight against corruption involves the other set of measures listed above. Progress on these would make a real contribution to reducing the long- term gain of reducing the generation of black income over time. Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience - from browsing products to placing orders to paying for purchases - on the Internet. The success of these and other companies encouraged more traditional retailers to create an online presence to augment their brick-and-mortar outlets.

Suggested Citation

Murthy, Psr and Murthy, Psr, Digital Economy - B2C - Digitalization (April 5, 2017). Available at SSRN:

Psr Murthy (Contact Author)


CHENNAI, Tamil Nadu 600005

University of Madras ( email )

Chennai, Tamil Nadu 600005

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