The Internet of Things in the Modern Business Environment, 50-75, ISBN 9781522521044 (2017)
39 Pages Posted: 11 Apr 2017
Date Written: April 1, 2017
There are at least two complementary levels when we are talking about the Internet of Things. The first (back) end come from the Big Data companies that mine and analyze every log of activities through every device that are attached to the second (front) end, i.e. the many aspects of our lives. However, what keeps this wheel of innovation going is actually the front end user. Technology, however improved and innovative, will not fulfill its full potential if said users do not adopt and accept it as part of their lives. They must be willing to work with the technology-sold as way to ease and improve lives-for the machine to work and be meaningful. By then the Big Data companies can gather information about what users want and how they behave to grasp a better understanding and make better decisions about next technology improvement. Users’ acceptance and decisions to appropriate shape how Big Data company works and innovate. Acceptance and Appropriation then become the two of the most important area to explore in the field of IoT optimization in the business world.
Keywords: Big Data, Cyber-Resilience, Psychoinformatics, Acceptance Model, Cognitive Instrumentals, Appropriation, Cultural Factor, Personality, Internet of Things, ICT Adoption, Appropriation
Suggested Citation: Suggested Citation
Prayoga, Tommy and Abraham, Juneman, Technopsychology of IoT Optimization in Business World (April 1, 2017). The Internet of Things in the Modern Business Environment, 50-75, ISBN 9781522521044 (2017); Humanistic Management Association, Research Paper Series No. 17-19. Available at SSRN: https://ssrn.com/abstract=2948891