Researchers Should Make Thoughtful Assessments Instead of Null-Hypothesis Significance Tests

Schwab, A., Abrahamson, E., Starbuck, W. H., & Fidler, F. (2011). Researchers Should Make Thoughtful Assessments Instead of Null-Hypothesis Significance Tests. Organization Science, 22(4), 1105-1120.

44 Pages Posted: 11 Apr 2017

See all articles by Andreas Schwab

Andreas Schwab

Iowa State University - Management Department

Eric Abrahamson

Columbia University - Columbia Business School, Management

William H. Starbuck

University of Oregon - Charles H. Lundquist School of Business; New York University (NYU) - Department of Management and Organizational Behavior

Fiona Fidler

University of Melbourne

Date Written: April 1, 2011

Abstract

Null-hypothesis significance tests (NHSTs) have received much criticism, especially during the last two decades. Yet, many behavioral and social scientists are unaware that NHSTs have drawn increasing criticism, so this essay summarizes key criticisms. The essay also recommends alternative ways of assessing research findings. Although these recommendations are not complex, they do involve ways of thinking that many behavioral and social scientists find novel. Instead of making NHSTs, researchers should adapt their research assessments to specific contexts and specific research goals, and then explain their rationales for selecting assessment indicators. Researchers should show the substantive importance of findings by reporting effect sizes and should acknowledge uncertainty by stating confidence intervals. By comparing data with naïve hypotheses rather than with null hypotheses, researchers can challenge themselves to develop better theories. Parsimonious models are easier to understand and they generalize more reliably. Robust statistical methods tolerate deviations from assumptions about samples.

Keywords: research design, methodology, statistics, analyses

Suggested Citation

Schwab, Andreas and Abrahamson, Eric and Starbuck, William H. and Fidler, Fiona, Researchers Should Make Thoughtful Assessments Instead of Null-Hypothesis Significance Tests (April 1, 2011). Schwab, A., Abrahamson, E., Starbuck, W. H., & Fidler, F. (2011). Researchers Should Make Thoughtful Assessments Instead of Null-Hypothesis Significance Tests. Organization Science, 22(4), 1105-1120., Available at SSRN: https://ssrn.com/abstract=2950893

Andreas Schwab (Contact Author)

Iowa State University - Management Department ( email )

Ames, IA 50011
United States
515-294-8119 (Phone)

HOME PAGE: http://www.business.iastate.edu/faculty/aschwab

Eric Abrahamson

Columbia University - Columbia Business School, Management ( email )

3022 Broadway
New York, NY 10027
United States

William H. Starbuck

University of Oregon - Charles H. Lundquist School of Business ( email )

1208 University of Oregon
Eugene, OR 97403-1208
United States

New York University (NYU) - Department of Management and Organizational Behavior ( email )

44 West 4th Street
New York, NY 10012
United States

Fiona Fidler

University of Melbourne ( email )

185 Pelham Street
Carlton, Victoria 3053
Australia

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
86
Abstract Views
530
Rank
531,964
PlumX Metrics