Is Doing More, Doing Better? The Relationship between Responsible Supply Chain Management and Corporate Reputation

Hoejmose, S.U.; Roehrich, J.K. and Grosvold, J. (2014). Is doing more, doing better? The relationship between responsible supply chain management and corporate reputation. Industrial Marketing Management, Vol. 43 No. 1, pp. 77-90.

63 Pages Posted: 20 Apr 2017

See all articles by Stefan Hoejmose

Stefan Hoejmose

University of Bath

Jens Roehrich

University of Bath - School of Management

Johanne Grosvold

University of Bath

Date Written: 2014

Abstract

Responsible supply chain management (RSCM) can help protect a firm’s corporate reputation by shielding it from negative media attention and consumer boycotts. RSCM can also enhance a firm’s corporate reputation, which allows firms to secure business contracts and penetrate new market segments successfully.

This study empirically examines:

(i) the extent to which responsible supply chain management practices is driven by a desire to protect corporate reputation; and

(ii) whether responsible supply chain management can enhance corporate reputation and thereby generate competitive advantage to the firm.

We draw on primary and secondary datasets across seven firms, spanning the publishing, technology, beverage, tobacco, finance and home improvement sectors. We find compelling evidence to suggest that firms often engage in RSCM due to a desire to protect corporate reputation. Similarly, we find empirical evidence to suggest that responsible supply chain practices can enhance reputation and thereby create competitive benefits, although this link is not as profound as the relationship between RSCM and reputation protection and there are significant variations across industries These findings have significant implications for marketing theory and, in particular, industrial marketers, who are increasingly expected to implement responsible supply chain practices.

Keywords: corporate reputation; responsible supply chain management; reputation protection; reputation enhancement; competitive advantage; multiple-case study approach

Suggested Citation

Hoejmose, Stefan and Roehrich, Jens and Grosvold, Johanne, Is Doing More, Doing Better? The Relationship between Responsible Supply Chain Management and Corporate Reputation (2014). Hoejmose, S.U.; Roehrich, J.K. and Grosvold, J. (2014). Is doing more, doing better? The relationship between responsible supply chain management and corporate reputation. Industrial Marketing Management, Vol. 43 No. 1, pp. 77-90., Available at SSRN: https://ssrn.com/abstract=2955090

Stefan Hoejmose

University of Bath ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

Jens Roehrich (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

Johanne Grosvold

University of Bath ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

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