Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit and Planet

Journal of Small Business Management. In Press, 2017

Posted: 29 Apr 2017 Last revised: 1 May 2017

See all articles by Pablo Munoz

Pablo Munoz

University of Liverpool, Management School (ULMS), Students

Boyd D. Cohen

Universidad del Desarrollo

Multiple version iconThere are 2 versions of this paper

Date Written: 2017

Abstract

Sustainable venturing, the process of starting a new sustainable enterprise, has been studied extensively through the triple bottom line lens. The narratives employed by sustainable entrepreneurs, however, have proven to be more complex and diverse. In this paper, we set out to inductively explore the narratives underlying sustainable venturing. We conducted an interpretative analysis to elucidate how these entrepreneurs perceive, think about and give meaning to sustainability as they develop their ventures. Findings allow for an expansion of the role of narratives in business venturing toward a more sophisticated conceptualization grounded in how actual entrepreneurs experience and enact sustainability in the context of their ventures.

Suggested Citation

Munoz, Pablo and Cohen, Boyd D., Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit and Planet (2017). Journal of Small Business Management. In Press, 2017, Available at SSRN: https://ssrn.com/abstract=2959960

Pablo Munoz (Contact Author)

University of Liverpool, Management School (ULMS), Students ( email )

Chatham Street
Liverpool
United Kingdom

HOME PAGE: http://https://www.liverpool.ac.uk/management/staff/pablo-munoz-roman/

Boyd D. Cohen

Universidad del Desarrollo ( email )

School of Business
Ainavillo 456
Concepcion
Chile

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