E-Commerce in Nigeria and Consumers’ Intention to Shop Online

Journal of Global Economics, Management and Business Research 8(4): 181-192, 2017 ISSN: 2454-2504

12 Pages Posted: 30 Oct 2017

See all articles by Ofunre Iriobe

Ofunre Iriobe

Redeemer's University - Department of Business Administration and Marketing

Afolabi Ojo

Redeemer's University

Date Written: April 28, 2017

Abstract

Aims: This study investigated the influence of Perceive Usefulness and Perceive Ease of Use of the internet to shop online (hereafter it will be referred to as Technological Factors), Facilitating Conditions, Attitude, and Trust on consumers’ intention to shop online in Ogun state Nigeria.

Study Design: A descriptive survey design was used for this study to examine and explain important factors that are associated with intention to engage in online shopping activities. The reliability test with Cronbach’s Alpha of 0.889 was obtained. The hypotheses formulated was tested using multiple regression analysis.

Sample: A survey questionnaire with 25 question items was used to gather data. A total of three hundred and fifty (350) questionnaires were administered using a purposive sampling method, and two hundred and twenty-seven (227) were collected and subsequently analyzed.

Results: From the 227 respondents, the study found that there is a significant relationship between behavioural intention to shop online and Technological Factors (p = 0.001), Trust (P = 0.000), Attitude (P = 0.000), except Facilitating Conditions (P = 0.286) with no significant relationship with consumers’ intention to shop online in Nigeria.

Conclusion: It concluded that Attitude towards internet usage, Trust and consumers perception towards the usefulness and ease of use of online shopping could play a key role in enhancing the acceptability of online shopping in Nigeria.

Keywords: Consumer intention; consumers; E-commerce; online shopping; technology

Suggested Citation

Iriobe, Ofunre and Ojo, Afolabi, E-Commerce in Nigeria and Consumers’ Intention to Shop Online (April 28, 2017). Journal of Global Economics, Management and Business Research 8(4): 181-192, 2017 ISSN: 2454-2504 , Available at SSRN: https://ssrn.com/abstract=2960028

Ofunre Iriobe (Contact Author)

Redeemer's University - Department of Business Administration and Marketing ( email )

Afolabi Ojo

Redeemer's University ( email )

Km 46, Lagos - Ibadan Expressway
Ogun State
Redemption City, Ogun State 23401
Nigeria

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