A Study on Digital Marketing - A Case Study with Special Reference to Flipkart

National conference on E-Learning, E business and E Governance, SIMS, January 24, 2015, ISBN-978-81-929306-4-0

9 Pages Posted: 29 Apr 2017

See all articles by Priti Jeevan

Priti Jeevan

Srinivas Institute of Management Studies

Date Written: April 28, 2017

Abstract

In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. The case study analyses how Flipkart.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. The case also discusses how Flipkart has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. And a few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s hot in digital marketing.

Keywords: Digital marketing, flipkart.com, business model, insights

Suggested Citation

Jeevan, Priti, A Study on Digital Marketing - A Case Study with Special Reference to Flipkart (April 28, 2017). National conference on E-Learning, E business and E Governance, SIMS, January 24, 2015, ISBN-978-81-929306-4-0 , Available at SSRN: https://ssrn.com/abstract=2960044

Priti Jeevan (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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