Quality Certifications for Nonprofits, Charitable Giving, and Donor's Trust: Experimental Evidence
WZB Discussion Paper No. SP II 2017–302
43 Pages
Posted: 3 May 2017
WZB Berlin Social Science Center
WZB Berlin Social Science Center; Free University of Berlin (FUB)
Humboldt University of Berlin
Humboldt University of Berlin; VU University Amsterdam
Humboldt University of Berlin
Date Written: April 2017
Abstract
In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality certificate, participants chose higher donations by approximately 10%. This effect is significant for donations out of prize money and actual own money donations, and not significant but positive for own money intended donations. Moreover, this effect persists over time. We also find a negative but not significant effect of information about certificate fees. We find that the certificate increases trust in the nonprofit organization. There is some evidence pointing to the causal role of trust for donation probability.
Keywords: Non-Profit Certification, Charitable Giving, Experiment, Trust
JEL Classification: D64, C99, D81
Suggested Citation:
Suggested Citation
Adena, Maja and Alizade, Jeyhun and Bohner, Frauke and Harke, Julian and Mesters, Fabio, Quality Certifications for Nonprofits, Charitable Giving, and Donor's Trust: Experimental Evidence (April 2017). WZB Discussion Paper No. SP II 2017–302
. Available at SSRN: https://ssrn.com/abstract=2961882
