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Quality Certifications for Nonprofits, Charitable Giving, and Donor's Trust: Experimental Evidence

WZB Discussion Paper No. SP II 2017–302

43 Pages Posted: 3 May 2017  

Maja Adena

WZB Berlin Social Science Center

Jeyhun Alizade

WZB Berlin Social Science Center; Free University of Berlin (FUB)

Frauke Bohner

Humboldt University of Berlin

Julian Harke

Humboldt University of Berlin; VU University Amsterdam

Fabio Mesters

Humboldt University of Berlin

Date Written: April 2017

Abstract

In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality certificate, participants chose higher donations by approximately 10%. This effect is significant for donations out of prize money and actual own money donations, and not significant but positive for own money intended donations. Moreover, this effect persists over time. We also find a negative but not significant effect of information about certificate fees. We find that the certificate increases trust in the nonprofit organization. There is some evidence pointing to the causal role of trust for donation probability.

Keywords: Non-Profit Certification, Charitable Giving, Experiment, Trust

JEL Classification: D64, C99, D81

Suggested Citation

Adena, Maja and Alizade, Jeyhun and Bohner, Frauke and Harke, Julian and Mesters, Fabio, Quality Certifications for Nonprofits, Charitable Giving, and Donor's Trust: Experimental Evidence (April 2017). WZB Discussion Paper No. SP II 2017–302 . Available at SSRN: https://ssrn.com/abstract=2961882

Maja Adena (Contact Author)

WZB Berlin Social Science Center ( email )

Reichpietschufer 50
D-10785 Berlin, 10785
Germany

Jeyhun Alizade

WZB Berlin Social Science Center ( email )

Reichpietschufer 50
D-10785 Berlin, 10785
Germany

Free University of Berlin (FUB)

Van't-Hoff-Str. 8
Berlin, Berlin 14195
Germany

Frauke Bohner

Humboldt University of Berlin ( email )

Unter den Linden 6
Berlin, AK Berlin 10099
Germany

Julian Harke

Humboldt University of Berlin ( email )

Unter den Linden 6
Berlin, AK Berlin 10099
Germany

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

Fabio Mesters

Humboldt University of Berlin ( email )

Unter den Linden 6
Berlin, AK Berlin 10099
Germany

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