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What the Government Demanded As Proof for Plain Packaging Efficacy: An Analysis the Public Health Lobby Did Not Perform

9 Pages Posted: 3 May 2017  

Sinclair Davidson

RMIT University - School of Economics, Finance and Marketing

Ashton de Silva

RMIT University - School of Economics, Finance and Marketing

Date Written: May 3, 2017

Abstract

In this paper we investigate the independent, and combined, influences of plain packaging and health warnings on smokers’ quit attempts after the introduction of Australia’s plain packaging policy. The Cancer Council Victoria had been contracted by the Commonwealth government to perform such an analysis. We employ the data collected by the Cancer Council Victoria for that purpose (and paid for by the Australian Commonwealth government). Our results suggest that the independent, and combined, influences of plain packaging and health warnings had no statistically significant impact on smokers’ quit attempts as a result of the introduction of the plain packaging policy.

Keywords: Tobacco control, Plain Packaging

JEL Classification: I18

Suggested Citation

Davidson, Sinclair and de Silva, Ashton, What the Government Demanded As Proof for Plain Packaging Efficacy: An Analysis the Public Health Lobby Did Not Perform (May 3, 2017). Available at SSRN: https://ssrn.com/abstract=2962216

Sinclair Davidson (Contact Author)

RMIT University - School of Economics, Finance and Marketing ( email )

445 Swanston Street
Melbourne, Victoria 3000
Australia
+61-3-9925-5869 (Phone)
+61-3-9925-5986 (Fax)

Ashton De Silva

RMIT University - School of Economics, Finance and Marketing ( email )

124 La Trobe Street
Level 11, Building 80 RMIT University
Melbourne, 3000
Australia
+61399251313 (Phone)
+61399255986 (Fax)

HOME PAGE: http://www.rmit.edu.au/contact/staff-contacts/academic-staff/d/de-silva-dr-ashton

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