The Design of Online Auctions: Business Issues and Current Research

42 Pages Posted: 17 Jan 2002

See all articles by Edieal J. Pinker

Edieal J. Pinker

Yale School of Management

Abraham Seidmann

Boston University - Questrom School of Business; University of Rochester - Simon Business School

Yaniv Vakrat

McKinsey & Company

Date Written: December 2001

Abstract

The Internet has made auctions a common and integral part of the way commerce is conducted today. In both the consumer and business markets the applicability of auction-based trading mechanisms has been expanded by the computational power and flexibility the Internet makes available. There is currently multi-billion dollar annual activity in the online auction market with a growing variety of sophisticated trading mechanisms. The broader range of applications for auctions and implementation choices means that there is a need for more scientific research on online auctions that can be used to optimize their design. In this paper we seek to characterize the current state of management science research on online auctions, present some new empirical research results, and develop a broad research agenda around many open business issues. We find that the research in this area is still at an early stage and there remain many opportunities to do interesting applied and theoretical work spanning the disciplines of management science, economics, and information systems. Such work will better inform managers about the proper design and use of online auctions.

Keywords: Online Auctions

Suggested Citation

Pinker, Edieal J. and Seidmann, Abraham Avi and Vakrat, Yaniv, The Design of Online Auctions: Business Issues and Current Research (December 2001). Available at SSRN: https://ssrn.com/abstract=296253 or http://dx.doi.org/10.2139/ssrn.296253

Edieal J. Pinker (Contact Author)

Yale School of Management ( email )

135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
203-436-8867 (Phone)

HOME PAGE: http://https://som.yale.edu/faculty/edieal-j-pinker

Abraham Avi Seidmann

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States

University of Rochester - Simon Business School ( email )

Carol Simon Hall 3-333C
Rochester, NY 14627
United States
585-275-5694 (Phone)
585-275-9331 (Fax)

HOME PAGE: http://www.ssb.rochester.edu/fac/Seidmannav/

Yaniv Vakrat

McKinsey & Company

3075-A Hansen Way
Palo Alto, CA 94304
United States

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