Adoption of Robots and Service Automation by Tourism and Hospitality Companies

Revista Turismo & Desenvolvimento, 27/28, 1501-1517.

17 Pages Posted: 9 May 2017 Last revised: 22 Jan 2018

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Craig Webster

Ball State University

Katerina Berezina

University of South Florida - College of Hospitality and Tourism Leadership

Date Written: May 6, 2017

Abstract

This paper explores the current state and the potential adoption of service automation and robots by tourist, travel and hospitality companies. Despite the huge advancements in social robotics, the research on robots in tourism has been extremely limited – a gap that is partially filled by this paper. Specifically the paper looks at service automation in hotels, restaurants, events, theme and amusement parks, airports, car rental companies, travel agencies and tourist information centres, museums and art galleries. The paper elaborates on the challenges that companies will face when adopting service automation and robots to serve tourists.

Keywords: Robots, Service Automation, Technology Adoption, Tourism, Hospitality

Suggested Citation

Ivanov, Stanislav Hristov and Webster, Craig and Berezina, Katerina, Adoption of Robots and Service Automation by Tourism and Hospitality Companies (May 6, 2017). Revista Turismo & Desenvolvimento, 27/28, 1501-1517.. Available at SSRN: https://ssrn.com/abstract=2964308

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Craig Webster

Ball State University ( email )

2000 W. University Avenue
Muncie, IN 47306
United States

Katerina Berezina

University of South Florida - College of Hospitality and Tourism Leadership ( email )

FL
United States

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