How the New Media Impacts Rural Development in China: An Empirical Study

Dong Zhou, Benqian Li, (2017) "How the new media impacts rural development in China: an empirical study", China Agricultural Economic Review, Vol. 9 Issue: 2, pp.238-254, doi: 10.1108/CAER-06-2016-0091

Posted: 10 May 2017

See all articles by Dong Zhou

Dong Zhou

Shanghai Jiao Tong University

Ben Qian Li

Independent

Date Written: 2017

Abstract

The purpose of this paper is to study a new pathway out of poverty for rural areas through cultivating non-farm employment: the new media utilization. The authors utilize two waves of nationwide micro survey data in China, China General Social Survey 2005 and 2013, to investigate the impacts of new media coverage on non-farm employment and earnings in rural China with the ordered probit model and instrument variables. The authors find that promotion of new media coverage can significantly enhance rural non-farm employment in China by 10-20 percent and ultimately increase earnings for rural residents. The findings provide new evidence for the new media as a potential newly emerging pathway out of poverty for rural areas. The conclusions are robust regarding a variety of controls and model specifications, evaluations with alternative measures, examinations within different subsamples, and estimations with constructed pseudo panels. Encouragement of new media coverage in rural China not only can improve the rural non-farm employment and living standards but also can contribute toward narrowing the differences between urban and rural areas, thereby balancing regional development. It contributes to the existing literature through primarily empirically investigating the economic functions of new media in rural China.

Keywords: Ordered probit model, IVs, New media coverage, Non-farm employment, Frequency of internet utilization

Suggested Citation

Zhou, Dong and Li, Ben Qian, How the New Media Impacts Rural Development in China: An Empirical Study (2017). Dong Zhou, Benqian Li, (2017) "How the new media impacts rural development in China: an empirical study", China Agricultural Economic Review, Vol. 9 Issue: 2, pp.238-254, doi: 10.1108/CAER-06-2016-0091, Available at SSRN: https://ssrn.com/abstract=2964473

Dong Zhou (Contact Author)

Shanghai Jiao Tong University ( email )

No.800, Dongchuan Rd., Minhang District
Shanghai, 200420
China

Ben Qian Li

Independent ( email )

Do you have negative results from your research you’d like to share?

Paper statistics

Abstract Views
156
PlumX Metrics