Big Picture - The Graz Innovation Model

Abstract

The German version of this paper can be found at https://ssrn.com/abstract=2929258

SECOND, COMPLETELY REVISED EDITION

Many companies have clearly recognized the importance of innovation and innovate in order to prevail over the competition or maintain their position. However, the innovation models that have existed to date do not adress innovation management as deeply in the company and the corporate strategy as it would be necessary for effective, entrepreneurial action and the exploitation of all innovation opportunities. In addition, these models often lack real-world orientation and only cover parts of the innovation process. The BIG Picture innovation model is a holistic, strategy-oriented, cyclical model that can be used very well, especially in medium-sized companies. It makes the complex topic of innovation management, from strategy integration, the possible innovation classes from incremental to radical, and the operational phases and decision-making steps, understandable and easily usable. The BIG Picture model is already being used successfully in numerous organizations worldwide and is based on years of practical experience with innovation projects in companies and the scientific analysis of existing innovation models.

BIG Picture helps companies to organize innovation management pragmatically and efficiently by defining and coordinating work phases tasks, communication, deadlines, responsibilities, roles, decision criteria and decision points.

NOTE: THE MODEL IS AVAILABLE AS A COMPLETE IMAGE ON THE LAST PAGE OF THE DOCUMENT. YOU SHOULD HAVE THIS SUPPLEMENT PRINTED OUT NEXT TO YOU WHEN READING THE BOOK!


The BIG Picture is available in English, German and Spanish.

Note: The Model Is Available as a Complete Image on the Last Page of the Document. When Reading the Book, You Should Have the Printed Version of This Supplement Beside You!

Keywords: Innovation Model, Innovation Strategy, Innovation Process

JEL Classification: O31, O32