Big Picture - The Graz Innovation Model

Big Picture - The Graz Innovation Model, 2020 ISBN 978-3-902819-77-2

163 Pages Posted: 11 May 2017 Last revised: 17 Mar 2020

See all articles by Hans Lercher

Hans Lercher

CAMPUS 02, University of Applied Sciences

Date Written: May 1, 2017


The German version of this paper can be found at


Innovation is an omnipresent topic nowadays. Many companies and organizations have become aware of the need to innovate in order to compete. The existing innovation models, however, do not anchor innovation management as deeply in the company strategy as would be necessary for operating entrepreneurially and for exploiting the potential of all fields of innovation. Besides, these models are often out of touch with reality and cover the innovation process only partially. The innovation model BIG Pictureâ„¢ is a holistic, strategy-oriented and cyclical model, which serves as an innovation engine, particularly suitable for small and medium-sized businesses. It facilitates the understanding of innovation which is otherwise often perceived as complex and yet, does not omit essential and detailed aspects as strategy integration, innovation classes (from incremental to radical), operational processes and decision points. It was developed by the principles of design science and is based on our experiences with innovation consulting in practice as well as our scientific analysis of existing innovation models.

BIG Picture guides companies pragmatically and efficiently through all stages of their innovation work defining and coordinating workflow, documentation, timings, responsibilities, decision criteria and decision points.

Note: The Model Is Available as a Complete Image on the Last Page of the Document. When Reading the Book, You Should Have the Printed Version of This Supplement Beside You!

Keywords: Innovation Model, Innovation Strategy, Innovation Process

JEL Classification: O31, O32

Suggested Citation

Lercher, Hans, Big Picture - The Graz Innovation Model (May 1, 2017). Big Picture - The Graz Innovation Model, 2020 ISBN 978-3-902819-77-2, Available at SSRN:

Hans Lercher (Contact Author)

CAMPUS 02, University of Applied Sciences ( email )

Koerblergasse 126
Graz, 8010
+43 316 6002-391 (Phone)

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