Company Analysis – The Beginning Step for Scholarly Research
International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(1), 1-18. DOI: doi/10.5281/zenodo.573769.
18 Pages Posted: 10 May 2017
Date Written: May 10, 2017
Company analysis is the important type of case method in Research Methodology and is commonly used by the beginners of scholarly research. A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify, understand, and solve the problems in the process of managing and leading the organizations. Developing a business case on various managing aspects of a company and analysing case forces students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. Company analysis is a powerful tool in developing both research case study and teaching case study in business management subject. Compared to industry analysis, company analysis gives focused and deeper insight into a company and its business in terms of challenges and opportunities. In this paper, we have discussed the procedure of writing company focussed case study based on a newly developed company analysis framework. We also recommend the Company analysis as a class of case study methodology in management research for the beginners and budding researchers as a beginning step in scholarly research.
Keywords: Company analysis, Business case study, Company analysis as research methodology, Company analysis as case study
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