City Image Management Through Design (IMD) as a Path For Sustainabilily
International Journal of Business and Management Invention, Volume 6 Issue 5, May. 2017, PP—20-27
8 Pages Posted: 12 May 2017
Date Written: May 2017
This present paper approaches the relevance of the city image management through design (IMD) as a path to achieve sustainability. An extensive literature review of these topics was made to determinate which are the roles of the different sustainable actors intervening in the perception on what a city image should evoke. For this issue, to address social responsibility and ethics in these different disciplines, allow to conceptualize a multi-disciplinary vision which permits an adequate management of the city image between government, society, and universities. This study contributes in a significant manner to consider a change of the perception in the construction of a sustainable city image management through design, in a way that produce a major impact in its visitors and inhabitants.
Keywords: Design, Sustainability, Management, Image, City
JEL Classification: M30, M38, M48
Suggested Citation: Suggested Citation