Is the Blockchain the Cure for the Omni-Channel Blues? A Provocation

10 Pages Posted: 18 May 2017

Date Written: May 17, 2017

Abstract

A current trend in both retailing and retail financial services aims to match customers to their purchases with the least amount of friction. For depositary institutions this entails enabling customers to deal with their financial affairs, including purchases, through whatever channel the customer chooses (branch, ATM, web, mobile, etc.). For merchants, it entails shipping and delivering the purchase when and how the customer chooses (in store, at a desired location, at a pick-up point, etc.), while settling outstanding financial claims with the different actors involved in the manufacturing, storage, shipping and distribution network. This essay briefly explores the potential use of distributed ledger technology (DLT) to deliver integrated omni-channel solutions.

Keywords: Blockchain, Omni-Channel, Retail Payments, Cashless, Self-Service, Banking

JEL Classification: L8, G21, 03, E58

Suggested Citation

Batiz-Lazo, Bernardo, Is the Blockchain the Cure for the Omni-Channel Blues? A Provocation (May 17, 2017). Bangor Business School Research, Available at SSRN: https://ssrn.com/abstract=2969956 or http://dx.doi.org/10.2139/ssrn.2969956

Bernardo Batiz-Lazo (Contact Author)

Northumbria University ( email )

Newcastle Upon Tyne
Newcastle Upon Tyne, NE1 8ST
United Kingdom

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