Giving Once, Giving Twice: A Two-Period Field Experiment on Narrow Framing in Charitable Giving

29 Pages Posted: 22 May 2017

See all articles by Maja Adena

Maja Adena

WZB Berlin Social Science Center

Steffen Huck

University College London - Department of Economics; CESifo (Center for Economic Studies and Ifo Institute); IZA Institute of Labor Economics

Date Written: May 22, 2017

Abstract

Do donors examine a single ask to donate in isolation or do they consider that other and future asks may come along? In the first year of our field experiment, we vary whether or not potential donors are informed that the ask will be repeated in the following year. This information has dramatic effects on the amount given: if present, donations fall by around 40%. This indicates strong support for the prevalence of narrow framing which benefits the fundraiser. In the second year of our experiment we show that previous non-donors behave as if expecting future calls, regardless of whether they have been explicitly told or have simply observed two subsequent asks, that is, they are de-biased through learning. Finally, we document that donors from year 1 tend to give the same amount again in year 2 which generates a long-run effect of initial narrow framing on donation amounts.

Keywords: Charitable giving, Natural field experiment, decision framing

JEL Classification: C93, D64, D12

Suggested Citation

Adena, Maja and Huck, Steffen, Giving Once, Giving Twice: A Two-Period Field Experiment on Narrow Framing in Charitable Giving (May 22, 2017). Available at SSRN: https://ssrn.com/abstract=2972035 or http://dx.doi.org/10.2139/ssrn.2972035

Maja Adena (Contact Author)

WZB Berlin Social Science Center ( email )

Reichpietschufer 50
D-10785 Berlin, 10785
Germany

Steffen Huck

University College London - Department of Economics ( email )

Gower Street
London WC1E 6BT, WC1E 6BT
United Kingdom
+44 207 679 5895 (Phone)
+44 207 916 2774 (Fax)

HOME PAGE: http://www.ucl.ac.uk/~uctpshu/

CESifo (Center for Economic Studies and Ifo Institute)

Poschinger Str. 5
Munich, DE-81679
Germany

IZA Institute of Labor Economics

P.O. Box 7240
Bonn, D-53072
Germany

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