Impact of a Brand on Consumer Decision Making Process

4 Pages Posted: 23 May 2017

See all articles by Seymur M. Guliyev

Seymur M. Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations; State Oil Company of Azerbaijan Republic, Marketing and Operations

Date Written: May 05, 2017

Abstract

The twenty first century age has biggest changes on marketing strategies of organizations and institutions. These changes help companies to be very competitive and sustainable in the complicated market. Rindell (2008) mentions that modern consumers survive in a world where purchase of goods and services is enormous and continuous. Success of companies already depends on the amount of information gathered with regards to the purchasing attitudes of consumers. Hess (et all, 2011) explains that companies are interested in developing strong and effective brands leading to long term and customer relationships. And it helps companies to survive.

Keywords: brand, brand equity, consumer, decision

JEL Classification: M31

Suggested Citation

Guliyev, Seymur M. and Guliyev, Seymur M., Impact of a Brand on Consumer Decision Making Process (May 05, 2017). Available at SSRN: https://ssrn.com/abstract=2972590 or http://dx.doi.org/10.2139/ssrn.2972590

Seymur M. Guliyev (Contact Author)

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Baku, Azerbaijan
Jeyhun Hajibeyli street, home 2, flat 28
Baku, Azerbaijan AZ 1010
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.azmarketinq.com

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Sabit Orujov, 28
Baku, Azerbaijan
Baku, AZ1025
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.socar.az

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