Terri Dean at Verizon Business (a)

12 Pages Posted: 30 May 2017

See all articles by Elizabeth A. Powell

Elizabeth A. Powell

University of Virginia - Darden School of Business

Gerry Yemen

University of Virginia - Darden School of Business

Abstract

A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company's key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discuss what it means to lead with an “enterprise perspective.”

Excerpt

UVA-BC-0223

January 20, 2010

TERRI DEAN AT VERIZON BUSINESS (A)

Although e-mails sometimes interrupted her workflow, Terri Dean, senior vice president of global communications for Verizon Business (VzB), smiled as she read this one. Dean's team had recently launched an internal employee communication campaign called the Verizon Business Story. The e-mail was from an employee responding to that communication effort.

From: Khawaja, Omar Sent: Mon 3/31/2008 6:32 PM

To: Dean, Terri P

. . .

Keywords: leadership tool kit, global business unit, output, outcome, ethos, pathos, logos, mentor, mentee

Suggested Citation

Powell, Elizabeth A. and Yemen, Gerry, Terri Dean at Verizon Business (a). Darden Case No. UVA-BC-0223. Available at SSRN: https://ssrn.com/abstract=2973898

Elizabeth A. Powell (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2730 (Phone)

HOME PAGE: http://www.darden.edu/faculty/Powell.htm

Gerry Yemen

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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