Terri Dean at Verizon Business (a)
12 Pages Posted: 30 May 2017
A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company's key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discuss what it means to lead with an “enterprise perspective.”
January 20, 2010
TERRI DEAN AT VERIZON BUSINESS (A)
Although e-mails sometimes interrupted her workflow, Terri Dean, senior vice president of global communications for Verizon Business (VzB), smiled as she read this one. Dean's team had recently launched an internal employee communication campaign called the Verizon Business Story. The e-mail was from an employee responding to that communication effort.
From: Khawaja, Omar Sent: Mon 3/31/2008 6:32 PM
To: Dean, Terri P
. . .
Keywords: leadership tool kit, global business unit, output, outcome, ethos, pathos, logos, mentor, mentee
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