The Admissions Dilemma

4 Pages Posted: 30 May 2017

See all articles by Andrew Wicks

Andrew Wicks

University of Virginia - Darden School of Business

Jenny Mead

University of Virginia - Darden School of Business

Jonathan England

University of Virginia - Darden School of Business

Abstract

An admissions officer at a graduate business school faces a dilemma. The development office is cultivating a relationship with a wealthy alumnus who wants his daughter to attend the institution. But the young woman's credentials fall short of the school's admissions standards.

Excerpt

UVA-E-0359

Oct. 28, 2010

The Admissions Dilemma

Having just returned from a lengthy meeting with the dean of Birdwood Business School and the director of its development office, Janel Lehman sat down at her desk to gather her thoughts. As Birdwood's director of admissions, Lehman knew her recommendation to admit the daughter of a trustee and prominent businessman would not only have an immediate impact on the future of two applicants, but also might affect the capital campaign Birdwood had recently initiated. Additionally, Lehman realized that her decision would set a precedent upon which future admissions criteria could be based.

Birdwood Business School

Birdwood Business School had long been regarded as one of the premier business schools in the country. Like other top programs, the school relied heavily on the generous financial contributions of its alumni and other wealthy patrons to help finance the program and its continued development. To maintain its strong academic reputation and its elite status among business school programs, Birdwood attracted top faculty and provided cutting-edge resources and classes to its students. These efforts came at a hefty price, but they set Birdwood apart and allowed it to attract the best applicants and a long list of corporate recruiters year after year. To build and maintain a top program was expensive, and tuition alone did not cover a substantial part of the overall program cost.

. . .

Keywords: decision making fundraising nonprofit

Suggested Citation

Wicks, Andrew and Mead, Jenny and England, Jonathan, The Admissions Dilemma. Darden Case No. UVA-E-0359. Available at SSRN: https://ssrn.com/abstract=2974165

Andrew Wicks (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/wicks.htm

Jenny Mead

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Jonathan England

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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