Biomimicry: Using Nature's Models as Sustainability Design Inspiration for Company Strategy and Products

9 Pages Posted: 30 May 2017

See all articles by Andrea Larson

Andrea Larson

University of Virginia - Darden School of Business

Mark Meier

University of Virginia - Darden School of Business

Abstract

This brief background note provides an explanation and examples of biomimicry as an approach that provides insights into the innovative design of products and corporate strategy framing. Biomimicry uses nature's laws and successful strategies to inform commercial innovation.

Excerpt

UVA-ENT-0154

Rev. Aug. 18, 2010

Biomimicry: Using Nature's Models as Sustainability

Design Inspiration for company strategy and products

What better models could there be?…This time, we come not to learn about nature so that we might circumvent or control her, but to learn from nature, so that we might fit in, at last and for good, on the Earth from which we sprang.

—Janine Benyus

. . .

Keywords: biomimicry, innovation, entrepreneurship, environment, sustainable business, sustainability, sustainability innovation

Suggested Citation

Larson, Andrea and Meier, Mark, Biomimicry: Using Nature's Models as Sustainability Design Inspiration for Company Strategy and Products. Darden Case No. UVA-ENT-0154. Available at SSRN: https://ssrn.com/abstract=2974256

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

Mark Meier

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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