B Corporation: A New Sustainable Business Model

10 Pages Posted: 30 May 2017

See all articles by Mark Meier

Mark Meier

University of Virginia - Darden School of Business

Andrea Larson

University of Virginia - Darden School of Business

Abstract

This note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.

Excerpt

UVA-ENT-0155

May 10, 2010

B Corporation: A New Sustainable Business Model

“We envision a new sector of the economy which harnesses the power of private enterprise to create public benefit.”

—B Lab, “Declaration of Interdependence,” 2010

Introduction

. . .

Keywords: sustainability, sustainable innovation, entrepreneurship, innovation, stakeholders, strategy, environmental

Suggested Citation

Meier, Mark and Larson, Andrea, B Corporation: A New Sustainable Business Model. Darden Case No. UVA-ENT-0155. Available at SSRN: https://ssrn.com/abstract=2974257

Mark Meier (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Andrea Larson

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

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