Method Products: Sustainability Innovation as Entrepreneurial Strategy

14 Pages Posted: 30 May 2017

See all articles by Andrea Larson

Andrea Larson

University of Virginia - Darden School of Business

Mark Meier

University of Virginia - Darden School of Business

Abstract

A young company distinguishes itself in an industry dominated by manufacturing giants, then must determine what products to pursue next. Suitable for MBA and undergraduate learners, this case demonstrates how new innovations present new challenges. Determined to develop a green laundry detergent, Method capitalized on its creative corporate culture. With a collaborative work environment established, innovation had become a habit on which to build further success.

Excerpt

UVA-ENT-0159

Rev. Sept. 27, 2010

Method Products:

Sustainability Innovation as Entrepreneurial Strategy

Introduction

Method Products, Inc., had hit a sweet spot for its buyers by 2010. Since its founding in 2000, the privately held Method had had a clear mission: Make good-smelling, high-performing household cleaners that were healthy throughout their material life spans and packaged in attractive, eye-catching, and eco-designed containers. Said Adam Lowry, cofounder and chief “greenskeeper”:

. . .

Keywords: disruptive innovation detergent manufacturing ethics culture effectuation

Suggested Citation

Larson, Andrea and Meier, Mark, Method Products: Sustainability Innovation as Entrepreneurial Strategy. Darden Case No. UVA-ENT-0159. Available at SSRN: https://ssrn.com/abstract=2974261

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

Mark Meier

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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