The Nature Conservancy: Advocating for and Investing in Sustainable Water Management

17 Pages Posted: 30 May 2017

See all articles by Peter Marcel Debaere

Peter Marcel Debaere

University of Virginia - Darden School of Business; Centre for Economic Policy Research (CEPR)

Brian Richter

The Nature Conservancy

Abstract

The Nature Conservancy (TNC) was one of the largest conservation organizations in the world; its mission was to “to conserve the lands and waters on which all life depends.” Over time, TNC had expanded its mission to include advocating for sustainable water-management practices, and its numerous water specialists had advised corporations, water ministries, legislatures, and many other organizations.TNC was constantly exploring new ways of advocating sustainable water use and weighing its options to engage new opportunities. Brian Richter, a veteran scientist for TNC who had led its water market strategy for the past few years, was convinced that water markets could be attractive for the market-friendly TNC. But he wondered how TNC could integrate water markets into its water strategy while staying true to its legacy and mission.This case includes an interview with TNC's Brian Richter about some of the tools TNC had at its disposal to realize its conservationist objectives.

Excerpt

UVA-GEM-0123

Rev. Aug. 31, 2016

The Nature Conservancy:

Advocating for and Investing in Sustainable Water Management

Overview

With nearly 4,000 staff members working in 35 countries, and annual revenues approaching $ 900 million, the Nature Conservancy (TNC) was one of the largest conservation organizations in the world, and the 17th-largest charity in the United States. The organization's mission was to “to conserve the lands and waters on which all life depends” (see Exhibit 1). In pursuit of that mission, the organization worked with some of the world's largest multinational corporations, government officials, and political leaders at all levels and in thousands of local communities around the globe.

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Keywords: water, conservation, nature, sustainability, climate, ecosystem, ecology, land, freshwater

Suggested Citation

Debaere, Peter Marcel and Richter, Brian, The Nature Conservancy: Advocating for and Investing in Sustainable Water Management. Darden Case No. UVA-GEM-0123. Available at SSRN: https://ssrn.com/abstract=2974634

Peter Marcel Debaere (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=5794

Centre for Economic Policy Research (CEPR)

London
United Kingdom

Brian Richter

The Nature Conservancy ( email )

Arlington, VA 22203-1637
United States

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