Stratcomm (a): Jess B

4 Pages Posted: 30 May 2017 Last revised: 29 Jul 2017

See all articles by Melissa C. Thomas-Hunt

Melissa C. Thomas-Hunt

University of Virginia - Darden School of Business

Rebecca Goldberg

University of Virginia - Darden School of Business

Abstract

Jess B. represents a strategic communications firm in the Washington, DC, area. Jess is currently considering his options for responding to a federal Request for Proposal (RFP) and negotiating with Change Analytics, a strategic partner with whom Jess would partner in responding to the proposal. The contract offering has been earmarked for an 8(a) certified small business.

Excerpt

UVA-OB-1044

Rev. Jul. 14, 2017

Stratcomm (A): Jess B.

You are Jess B., representing your own strategic communications firm in the Washington, DC, area. You are currently considering your options for responding to a federal Request for Proposal (RFP) for ProjectPrepare, a regional emergency-preparedness initiative, and negotiating with Change Analytics, a strategic partner with whom you would collaborate in responding to the ProjectPrepare proposal. This contract offering has been earmarked for an 8(a) certified small business.

Your firm, Stratcomm, is a certified disadvantaged business enterprise (DBE) and 8(a) small business, and you specialize in providing localities with data-driven strategic communications products and services to localities with emergency preparedness. You often team with strategic planning firms to help localities that receive federal and state funding for emergency preparedness decide how best to make resource allocation decisions. The strategic planning firms you partner with typically use your research and data collection services to support their recommendations for investment in equipment, technology, personnel, and facilities. Then, your firm provides the printed and online materials to support communication of the plans as an integral part of emergency preparedness execution.

You don't have the strategic planning and change-management capabilities in-house right now to handle that portion of the ProjectPrepare contract offering yourself, and need to partner with specialized firms that have experience in this particular line of work in order to successfully win bids. Besides, you don't really like that part. Collecting data and generating print and electronic media is what you enjoy doing. Your strategic planning partners assume the brunt of the change-management labor, such as meeting with police, fire, and emergency transportation services, as well as senior hospital and health-system executives and various political figures and government officials.

. . .

Keywords: Strategic planning, Request for Proposal, strategic partner, negotiation

Suggested Citation

Thomas-Hunt, Melissa C. and Goldberg, Rebecca, Stratcomm (a): Jess B. Darden Case No. UVA-OB-1044. Available at SSRN: https://ssrn.com/abstract=2974820

Melissa C. Thomas-Hunt (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Rebecca Goldberg

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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