Valley Health (a)

6 Pages Posted: 30 May 2017

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business

S. Hughes Melton

University of Virginia - Darden School of Business

Abstract

Dr. Felton Wayne, the chief medical officer for North Carolina operations at Valley Health (VH), had been working incredibly hard for the past nine months trying to motivate and empower his medical staff, who had become disillusioned by VH's management practices. But he had little to show for his efforts. He felt unappreciated and ineffective in his role. After a tense meeting with his director, during which Wayne was called a “cowboy,” he wondered whether he should just go back to doing what he was good at—taking care of patients. This A case is accompanied by a B case (UVA-OB-1075).

Excerpt

UVA-OB-1074

May 28, 2015

Valley Health (A)

“We see you as a cowboy, Dr. Wayne,” explained Dr. John Richmond, Felton Wayne's corporate director from South Carolina. “You seem to be up there in North Carolina doing your own thing and getting people at corporate upset.” These words really stung 12 months into Wayne's tenure as the chief medical officer (CMO) for North Carolina operations at Valley Health (VH). He knew there was a component of truth to Richmond's statement, but was it necessarily a bad thing to be seen as a cowboy? Was he the problem, or was it corporate? Maybe it was both.

Franklin Memorial Hospital and Valley Health

Franklin Memorial Hospital (FMH) was founded by a physician in 1905. Over the years, it had grown into a strong community hospital with a well-respected medical staff. But times were changing in health care, and the days of the independent community hospital were coming to an end. The hospital was still operating in the same location as the original building built in 1919, and there was no room to grow.

. . .

Keywords: hospital, health care, medicine, change management, effectiveness, motivation, communication

Suggested Citation

Horniman, Alexander and Melton, S. Hughes, Valley Health (a). Darden Case No. UVA-OB-1074, Available at SSRN: https://ssrn.com/abstract=2974841

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329

S. Hughes Melton

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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