The Rise and Fall of a Fake Psychologist As an Instagram Celebrity

Forthcoming, chapter in: Tuten, T., Social Media Marketing, 3e’s Instructor Manual. London, UK: Sage.

5 Pages Posted: 27 May 2017

See all articles by Selcen Ozturkcan

Selcen Ozturkcan

EMLYON Business School; Department of Marketing, School of Business and Economics, Linnaeus University; Sabanci Business School, Sabanci University

Date Written: 2017

Abstract

What if the popular child development psychologist turns out to be only an Instagram celebrity without any credentials or formal training? Had it been not her engagement in expensive therapy sessions giving treatments to many real patients, or numerous consultancy contracts with multinational infant food companies and frequent participation in TV shows on parenting, perhaps the case would have been just regarded as another Internet scam. However, the unique community features of social media have made it possible for Instagrammer Cagla Duvenci Sonmez (aka. Socialmomm) to experience a sharp increase in her popularity (and perhaps earnings), followed with instantaneous loss of credibility.

Keywords: influence impressions, source credibility, fake, instagram celebrity

Suggested Citation

Ozturkcan, Selcen and Ozturkcan, Selcen, The Rise and Fall of a Fake Psychologist As an Instagram Celebrity (2017). Forthcoming, chapter in: Tuten, T., Social Media Marketing, 3e’s Instructor Manual. London, UK: Sage., Available at SSRN: https://ssrn.com/abstract=2974906

Selcen Ozturkcan (Contact Author)

EMLYON Business School ( email )

23 Avenue Guy de Collongue
Ecully, 69132
France

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

Sabanci Business School, Sabanci University ( email )

Istanbul
Turkey

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