The Rise and Fall of a Fake Psychologist As an Instagram Celebrity
Forthcoming, chapter in: Tuten, T., Social Media Marketing, 3e’s Instructor Manual. London, UK: Sage.
5 Pages Posted: 27 May 2017
Date Written: 2017
What if the popular child development psychologist turns out to be only an Instagram celebrity without any credentials or formal training? Had it been not her engagement in expensive therapy sessions giving treatments to many real patients, or numerous consultancy contracts with multinational infant food companies and frequent participation in TV shows on parenting, perhaps the case would have been just regarded as another Internet scam. However, the unique community features of social media have made it possible for Instagrammer Cagla Duvenci Sonmez (aka. Socialmomm) to experience a sharp increase in her popularity (and perhaps earnings), followed with instantaneous loss of credibility.
Keywords: influence impressions, source credibility, fake, instagram celebrity
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