'Sustaining Competitive Advantage: Turk Telekom'
Chapter in: Case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), Edited by Doug West, John Ford & Essam Ibrahim, P.519-525, Oxford University Press, ISBN 978-0-19-968409-0.
9 Pages Posted: 27 May 2017
Date Written: 2015
This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'
Keywords: turk telekom, market strategy, market scan/scenarios, internal analysis, strategic fit
Suggested Citation: Suggested Citation