'Sustaining Competitive Advantage: Turk Telekom'

Chapter in: Case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), Edited by Doug West, John Ford & Essam Ibrahim, P.519-525, Oxford University Press, ISBN 978-0-19-968409-0.

9 Pages Posted: 27 May 2017

See all articles by Selcen Ozturkcan

Selcen Ozturkcan

Department of Marketing, School of Business and Economics, Linnaeus University

Burcu Gumus

Istanbul Bilgi University

Date Written: 2015

Abstract

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

Keywords: turk telekom, market strategy, market scan/scenarios, internal analysis, strategic fit

Suggested Citation

Ozturkcan, Selcen and Gumus, Burcu, 'Sustaining Competitive Advantage: Turk Telekom' (2015). Chapter in: Case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), Edited by Doug West, John Ford & Essam Ibrahim, P.519-525, Oxford University Press, ISBN 978-0-19-968409-0.. Available at SSRN: https://ssrn.com/abstract=2975049

Selcen Ozturkcan (Contact Author)

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

Burcu Gumus

Istanbul Bilgi University ( email )

Eski Silahtarağa Elektrik Santralı
Silahtarağa Mah. Kazım Karabekir Cad. No: 1 Eyüp
Istanbul, 34060
Turkey

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