Alumni Giving

4 Pages Posted: 2 Jun 2017

See all articles by Phillip E. Pfeifer

Phillip E. Pfeifer

University of Virginia - Darden School of Business

Abstract

Madison Kryswada, director of alumni relationships at State University, assembled a 123-school data set to explore, in her words, "the drivers of alumni giving rate." The alumni giving rate contributed 5% to the increasingly important U.S. News & World Report rankings of U.S. colleges and universities. Wanting to understand the relationship between this variable and school characteristics, Kryswada gave her assistant a list of four well-formed questions to answer.

Excerpt

UVA-QA-0792

Rev. Sept. 22, 2014

Alumni Giving

Madison Kryswada had been director of alumni relationships at State University for two years before she shared her frustrations about alumni giving with her staff. Kryswada's team was responsible for all aspects of alumni relationships at State University, but the only thing the president's office seemed to care about was money.

“Not only is there extra pressure to increase total giving now that state support has been cut back,” she lamented, “but we are also pressured to increase the percentage of alumni who give (in any period).” Kryswada continued:

This new metric is called average alumni giving rate by U.S. News & World Report, and it constitutes 5% of the overall rating the publication gives to colleges and universities. In today's competitive market for students, those ratings, as flawed as they are, are tremendously important. The average alumni giving rate is used as a measure of student satisfaction, and our 8% rate is in the low category. Analysis done by folks in the president's office suggest that raising it is one of the easier ways to improve our overall #132 U.S. News ranking in the National Universities category.

. . .

Keywords: regression, statistics

Suggested Citation

Pfeifer, Phillip E., Alumni Giving. Darden Case No. UVA-QA-0792, Available at SSRN: https://ssrn.com/abstract=2975159

Phillip E. Pfeifer (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4803 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/Pfeifer.htm

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