Lumi Juice: Concept to Store

5 Pages Posted: 2 Jun 2017

See all articles by Yael Grushka-Cockayne

Yael Grushka-Cockayne

University of Virginia - Darden School of Business; Harvard University - Business School (HBS)

Hillary Nicole Lewis

affiliation not provided to SSRN

Abstract

Lumi Juice was founded in April 2013 in Charlottesville, Virginia, by Hillary Lewis, a second-year MBA student at the Darden School of Business. Lewis's vision was to build a fully functioning manufacturing facility using a high-pressure processing machine instead of heat pasteurization, and to design and bring to market a new line of cold-pressed juices. The goal itself and estimated time to market were ambitious: Lewis wanted to put a product on the shelves of a major national retailer as soon as possible, using a limited initial investment of $500,000 and only two full-time employees. This case challenges students to take a project management approach in determining when and how to go about setting the product launch. This case has been used at Darden in an elective on project management.

Excerpt

UVA-QA-0845

Rev. Feb. 16, 2016

Lumi Juice: Concept to Store

Lumi Juice was founded in April 2013 in Charlottesville, Virginia, by Hillary Lewis, a second-year MBA student who was one month shy of graduating from the Darden School of Business. Lumi, which stood for “Love U, Mean It,” was to be a new brand of 100% organic juice. To preserve the juices' nutrients and flavor, Lumi would be produced using high-pressure processing (HPP) instead of heat pasteurization.

Lewis's vision was to build a fully functioning manufacturing facility complete with an HPP machine and to design and bring to market a new line of cold-pressed juices. The goal was ambitious: Lewis wanted to put a product on the shelves of a major national retailer as soon as possible, using a limited initial investment of $ 500,000 and only two full-time employees.

High-Pressure Processing

. . .

Keywords: project management, entrepreneurship, operations management, interdependent variables, product launch, managing small business

Suggested Citation

Grushka-Cockayne, Yael and Lewis, Hillary Nicole, Lumi Juice: Concept to Store. Darden Case No. UVA-QA-0845. Available at SSRN: https://ssrn.com/abstract=2975186

Yael Grushka-Cockayne (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

HOME PAGE: http://https://www.hbs.edu/faculty/Pages/profile.aspx?facId=263650

Hillary Nicole Lewis

affiliation not provided to SSRN

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