Creating a Growth Portfolio

23 Pages Posted: 2 Jun 2017

See all articles by Edward Hess

Edward Hess

University of Virginia - Darden School of Business

Abstract

This technical note is the fourth in a series focusing on business growth. It addresses how to create a diversified Growth Portfolio based on the Learning Launch experiments. The note covers how growth requires several key elements—the right individuals and organizational mindsets, the right internal enabling system, and the right processes, which include experimental learning and creating and managing Growth Portfolios.

Excerpt

UVA-S-0199

Rev. Mar. 15, 2012

Creating a Growth Portfolio

Creating a portfolio of growth initiatives (Growth Portfolio) is a critical process in the quest for growth. This technical note is the fourth in a series focusing on business growth. The first, “Growth Is the Dynamic Confluence of Strategy, Entrepreneurship, and Values,” examined what we know about business growth and challenged the commonly held beliefs about growth and introduced Smart Growth, a new research-based growth model. The second technical note, “Growth Is Much More Than Just a Strategy: It's a System,” focused on the necessity of aligning strategy, culture, structure, HR policies and processes, leadership behaviors, and measurements and rewards to enable and promote growth behaviors and processes within an organization. The third technical note, “Learning Launches: Doing Growth Experiments,” outlined a key growth process. This technical note, the final in this series, addresses how to create a diversified Growth Portfolio based on the Learning Launch experiments.

Growth requires several key elements—the right individuals and organizational mindsets, the right internal enabling System, and the right processes, which include experimental learning and creating and managing Growth Portfolios.

The Truth

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Keywords: Growth Portfolio, linear process, 2 X 2 Matrix, Learning Launches

Suggested Citation

Hess, Edward, Creating a Growth Portfolio. Darden Case No. UVA-S-0199, Available at SSRN: https://ssrn.com/abstract=2975223 or http://dx.doi.org/10.2139/ssrn.2975223

Edward Hess (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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