Reputational Risk, Main Risk Associated with Online Social Media

The Indian Journal of Criminology & Criminalistics, Volume 35 (2) July – Dec. 2015

12 Pages Posted: 31 May 2017

See all articles by Sandeep Mittal

Sandeep Mittal

Government of India - Lok Nayak Jayaprakash Narayan National Institute of Criminology & Forensic Science; Member, Indian Police Service

Date Written: 2015

Abstract

Social media is undoubtedly a revolution in the business arena blessing the organizations with the power to connect to their consumers directly. However, as the saying goes nothing comes without a cost; there is cost involved here as well. This article examines the risks and issues related to social media at the time when the world is emerging as a single market. Social networking and online communications are no more just a fashion but an essential feature of organizations in every industry. Unfortunately, inappropriate use of this media has resulted in increasing risks to organizational reputation threatening the very survival in the long-run and necessitating the management of these reputational risks.

This article attempts to explore the various risks associated with social media. The main aim of this study is to particularly focus on reputational risks and evaluate it’s intensity from the perspectives of public relations and security staff of an organization. The article is structured to firstly explain the concept of social media followed by identification of various social media risks and the analysis of reputational risk from perspectives of public relations and organizational security staff. The article then based on the analysis provides various recommendations in order to help the contemporary organizations to overcome such risks and thus, enhance their effectiveness and efficiency to gain competitive advantage in the long-run.

Keywords: Reputational Risk, Online Social Media, OSM Security, OSM Risk, Organizational Reputation, Cyber Security, Information Assurance, Cyber Defence, Online Communication.

Suggested Citation

Mittal, Sandeep, Reputational Risk, Main Risk Associated with Online Social Media (2015). The Indian Journal of Criminology & Criminalistics, Volume 35 (2) July – Dec. 2015. Available at SSRN: https://ssrn.com/abstract=2975934

Sandeep Mittal (Contact Author)

Government of India - Lok Nayak Jayaprakash Narayan National Institute of Criminology & Forensic Science ( email )

Outer Ring Road, Rohini, Sector 3,
Adjacent to Jaipur Golden Hospital
Delhi, 110085
India

HOME PAGE: http://mittal.one

Member, Indian Police Service ( email )

New Delhi
India

HOME PAGE: http://mittal.one

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