Entering a New Market: Market Profitability and First-Mover Advantages

41 Pages Posted: 5 Jun 2017 Last revised: 24 Mar 2020

Date Written: November 19, 2019


We analyze a firm's investment problem when it faces preemption risk and profits are convex in market profitability. In a setup where firms have asymmetric profit convexity, which we relate to firm quality, we show that this has interesting effects on valuation and the order of entry. The interplay between profit convexity and market growth impacts whether a high-quality or a low-quality firm is the first mover. We relate the first-mover advantage to patents; we find that patents expedite investments and increase the incentives for high-quality firms to become first movers. Furthermore, even with a persistent first-mover advantage we show that first-mover advantages in terms of firm value are either over- or underestimated. Thus, our model sheds light on why empirical studies find mixed support for the existence of a first-mover advantage.

Keywords: strategic real investment, asymmetric firms, market growth, patents, estimation issues

JEL Classification: G31, D81

Suggested Citation

Flor, Christian Riis and Moritzen, Mark Raun, Entering a New Market: Market Profitability and First-Mover Advantages (November 19, 2019). Available at SSRN: https://ssrn.com/abstract=2980245 or http://dx.doi.org/10.2139/ssrn.2980245

Christian Riis Flor (Contact Author)

University of Southern Denmark ( email )

Campusvej 55
Odense DK-5230
+45 6550 3384 (Phone)
+45 6593 0726 (Fax)

Mark Raun Moritzen

Moody's Analytics ( email )

1 Canada Square
London, E145FA
United Kingdom

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