User-Centered Privacy Communication Design

Proceedings of the Symposium on Usable Privacy and Security (SOUPS) 2016, Denver, Colorado, June 22-24, 2016

7 Pages Posted: 7 Jun 2017

See all articles by Margaret Hagan

Margaret Hagan

Stanford Legal Design Lab; Stanford Law School

Date Written: June 22, 2016

Abstract

In this paper, we describe a user-centered privacy policy design project that we undertook at Stanford Legal Design Lab, in order to generate new models of business-to-consumer communications around data privacy. From our preliminary user research, rapid prototyping and testing, and refinement of new privacy communication designs, focused on a very particular archetype – a 20-40 year old who is tech-savvy yet largely disinterested in privacy policies – we propose a series of new concept designs for technology companies to use when presenting the terms of their privacy policies, as well as general principles to ensure that communication of these policies are more engaging and actionable to this type of target user.

Keywords: Privacy Policy, Disclosure Design, Legal Communication, Legal Design

JEL Classification: K12

Suggested Citation

Hagan, Margaret, User-Centered Privacy Communication Design (June 22, 2016). Proceedings of the Symposium on Usable Privacy and Security (SOUPS) 2016, Denver, Colorado, June 22-24, 2016. Available at SSRN: https://ssrn.com/abstract=2981075

Margaret Hagan (Contact Author)

Stanford Legal Design Lab ( email )

559 Nathan Abbott Way
Stanford, CA 94305
United States

HOME PAGE: http://margarethagan.com

Stanford Law School ( email )

559 Nathan Abbott Way
Stanford, CA 94305-8610
United States

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