An Examination of Financial Attitudes, Behaviors and Influences Towards Banking Services: A Pathway to Financial Inclusion (A Case Study at Syndicate Bank)

International Journal For Innovative Research In Multidisciplinary Field, ISSN: 2455-0620, Volume 2, Issue 12, Dec - 2016

12 Pages Posted: 9 Jun 2017

See all articles by Divya Prabhu

Divya Prabhu

Jain University, Bangalore

G. S. Vijaya

Jain (Deemed to be) University

Date Written: December 24, 2016

Abstract

Financial Inclusion plays a major role in the progress of every nation and for a country like India where Banks are the significant players in the field of socio-economic development, this industry should concentrate the most on financial inclusion to eradicate financial elimination. To Study the financial literacy among rural masses and actions captured by the banking organisations towards financial inclusion, a minor research has been conducted at “Syndicate Bank Regional Office Udupi”. This paper also highlights various initiatives on Financial Inclusion taken in order to provide financial literacy programmes among public on technology driven banking and to increase the awareness. Research is conducted by Questionnaire method by personally interacting with every individual of rural, semi-municipal and municipal areas. In the research it has been found that financial literacy among rural masses is low and it should be improved by the banks and government by educating the people through various financial literacy programmes.

Keywords: Financial Exclusion, Financial Inclusion, Literacy, Rural Banking

JEL Classification: G02, O16, R51

Suggested Citation

Prabhu, Divya and Vijaya, G. S., An Examination of Financial Attitudes, Behaviors and Influences Towards Banking Services: A Pathway to Financial Inclusion (A Case Study at Syndicate Bank) (December 24, 2016). International Journal For Innovative Research In Multidisciplinary Field, ISSN: 2455-0620, Volume 2, Issue 12, Dec - 2016. Available at SSRN: https://ssrn.com/abstract=2983005

Divya Prabhu (Contact Author)

Jain University, Bangalore ( email )

34, 1st Cross, JC Road
Karnataka
Bangalore, Karnataka 560001
India

G. S. Vijaya

Jain (Deemed to be) University ( email )

34, 1st Cross, JC Road
Karnataka
Bangalore, Karnataka 560001
India

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