Millennial Voters’ Preference for the 2016 Philippine Presidential Elections: A Simulation Using Conjoint Analysis

9 Pages Posted: 9 Jun 2017 Last revised: 26 Sep 2018

See all articles by John Vianne Murcia

John Vianne Murcia

University of Mindanao

Ritz Larren Bolo

University of Mindanao - Digos

Date Written: June 9, 2017

Abstract

The purpose of the study was to determine the most ideal 2016 Philippine presidential candidate based from preferences of millennial voters. The use of conjoint analysis warrants this intention by providing overall and individual utility models of preference. A total of n=900 millennial voters participated in the study. It was found out that political experience of the presidential candidate is the most important attribute, while occupation/profession is the least important. Overall, the millennial voters prefer a Philippine president who is an economist, with experience as elected official, liberal-thinker, prioritizes economic growth, and holds a doctoral degree. Individual preferences of voters were also discussed.

Keywords: political science, political preference, 2016 Philippine president, political simulation, conjoint analysis, additive model, Philippines

JEL Classification: D7, D72, D73, D78

Suggested Citation

Murcia, John Vianne and Bolo, Ritz Larren, Millennial Voters’ Preference for the 2016 Philippine Presidential Elections: A Simulation Using Conjoint Analysis (June 9, 2017). Available at SSRN: https://ssrn.com/abstract=2983023 or http://dx.doi.org/10.2139/ssrn.2983023

John Vianne Murcia (Contact Author)

University of Mindanao ( email )

Bolton St
Davao City, Davao del Sur 8021
Philippines

Ritz Larren Bolo

University of Mindanao - Digos ( email )

Bolton St
Davao City, Davao del Sur 8021
Philippines

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