Brands in Motion: How Frictions Shape Multinational Production

70 Pages Posted: 10 Jun 2017

See all articles by Keith Head

Keith Head

University of British Columbia (UBC) - Division of Strategy and Business Economics

Thierry Mayer

Sciences Po

Multiple version iconThere are 2 versions of this paper

Date Written: May 1, 2017

Abstract

We use disaggregated data on car assembly and trade to estimate a model of multinational production. Our framework delineates four theory-based specifications under which all frictions relevant to multinational production can be structurally estimated. In addition to the trade costs and multinational production frictions emphasized in past work, we incorporate a third friction: regardless of production origin, it is more difficult to make sales in markets that are geographically separated from the brand’s headquarters. The estimation transparently recovers internally consistent estimates of each type of friction cost. With structural parameters in hand, we investigate the consequences of three trade integration experiments: TPP, TTIP, and Brexit. We show that each type of friction makes a qualitative and quantitative difference in the reallocation of production caused by economic integration.

Keywords: cars, gravity, multinational production model, regional integration, structural estimation

JEL Classification: F1

Suggested Citation

Head, Keith and Mayer, Thierry, Brands in Motion: How Frictions Shape Multinational Production (May 1, 2017). Banque de France Working Paper No. 629, Available at SSRN: https://ssrn.com/abstract=2983679 or http://dx.doi.org/10.2139/ssrn.2983679

Keith Head

University of British Columbia (UBC) - Division of Strategy and Business Economics ( email )

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Vancouver, British Columbia
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