Can Blockchain Technology Help Promote New Tourism Destinations? The Example of Medical Tourism in Moldova

12 Pages Posted: 13 Jun 2017 Last revised: 5 Sep 2017

See all articles by Marc Pilkington

Marc Pilkington

Université Bourgogne Franche Comté

Date Written: June 11, 2017

Abstract

The nascent blockchain literature has singled out the emergence of new blockchain applications and non-financial use cases in a wide range of areas, such as tourism. In this paper, we push the reflection further by addressing the issue of the promotion of new tourism destinations with a special focus on medical tourism in Moldova. Medical tourism is currently a $100 billion global market industry involving 11 million medical tourists annually with a yearly growth rate hovering around 25% at the global level. In the Republic of Moldova, it is still a relatively confidential and untapped sector, but we argue that the latter could be given a new impetus, with the adoption of blockchain technology.

In a first part we review the blockchain market growth drivers (cryptocurrency-based and non-cryptocurrency-based) in the global tourism and travel industry at large. In a second part, we investigate the intersection between blockchain technology and medical tourism, with a special focus on a little known country, the Republic of Moldova. Finally, we conclude.

Suggested Citation

Pilkington, Marc, Can Blockchain Technology Help Promote New Tourism Destinations? The Example of Medical Tourism in Moldova (June 11, 2017). Available at SSRN: https://ssrn.com/abstract=2984479 or http://dx.doi.org/10.2139/ssrn.2984479

Marc Pilkington (Contact Author)

Université Bourgogne Franche Comté ( email )

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