Can Blockchain Technology Help Promote New Tourism Destinations? The Example of Medical Tourism in Moldova
12 Pages Posted: 13 Jun 2017 Last revised: 5 Sep 2017
Date Written: June 11, 2017
The nascent blockchain literature has singled out the emergence of new blockchain applications and non-financial use cases in a wide range of areas, such as tourism. In this paper, we push the reflection further by addressing the issue of the promotion of new tourism destinations with a special focus on medical tourism in Moldova. Medical tourism is currently a $100 billion global market industry involving 11 million medical tourists annually with a yearly growth rate hovering around 25% at the global level. In the Republic of Moldova, it is still a relatively confidential and untapped sector, but we argue that the latter could be given a new impetus, with the adoption of blockchain technology.
In a first part we review the blockchain market growth drivers (cryptocurrency-based and non-cryptocurrency-based) in the global tourism and travel industry at large. In a second part, we investigate the intersection between blockchain technology and medical tourism, with a special focus on a little known country, the Republic of Moldova. Finally, we conclude.
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