Business Ethics Searches: A Socioeconomic and Demographic Analysis of U.S. Google Trends in the Context of the 2008 Financial Crisis

17 Pages Posted: 15 Jun 2017

See all articles by Christophe Faugère

Christophe Faugère

Kedge Business School Bordeaux

Olivier Gergaud

Kedge - Bordeaux Business School

Date Written: July 2017

Abstract

A socioeconomic and demographic analysis of U.S. Google Trends for queries about Business Ethics and Greed is proposed in the context of the 2008 financial crisis. The framework is grounded in the ethical decision‐making literature. Two models using micro and macro‐type variables are tested using GLM and GEE regression techniques. The frequency of these Google queries varies positively with the ratio of females, educational attainment, younger adult age, some measures of economic hardship or inequalities, and the lesser the weight of the finance industry represented in each State. The frequency of queries intensifies for these same socioeconomic and demographic categories, in the aftermath of the financial crisis. This article is the first to study the salience of business ethics as an issue in the empirical literature using a nationwide database. It also provides a first empirical study in the specialized literature on “ethics in a time of crisis”. This study lays a preliminary groundwork to identify pro‐ethical reform segments of the population, with practical use for financial regulatory agencies.

Suggested Citation

Faugère, Christophe and Gergaud, Olivier, Business Ethics Searches: A Socioeconomic and Demographic Analysis of U.S. Google Trends in the Context of the 2008 Financial Crisis (July 2017). Business Ethics: A European Review, Vol. 26, Issue 3, pp. 271-287, 2017, Available at SSRN: https://ssrn.com/abstract=2986502 or http://dx.doi.org/10.1111/beer.12138

Christophe Faugère (Contact Author)

Kedge Business School Bordeaux ( email )

680 Cours de la Liberation
Bordeaux, Aquitaine 33405
France

Olivier Gergaud

Kedge - Bordeaux Business School ( email )

Domaine de Luminy - BP 921
BP 921
Marseille, PACA 13288
France

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