Air Transport – Tourism Nexus: A Destination Management Perspective

Varna: Zangador, ISBN: 978-954-92786-4-4 (2017)

211 Pages Posted: 21 Jun 2017

See all articles by Maya G. Ivanova

Maya G. Ivanova

Zangador Ltd.; Varna University of Management (VUM)

Date Written: June 18, 2017


The aim of current research monograph is to provide a deeper view of the complex relationship between the air transport and tourism industries. The adopted point of view – a destination perspective – enables one to go into a more detailed exploration of the topic and to consider issues that usually remain invisible at the strategic managers’ level. The elaborated destination analysis framework and the identification of common points between aviation and tourism set the groundwork for further examination of the air transport-tourism nexus. Therefore, the book would be useful both for students and researchers in the field of tourism, hospitality and destination management, and for practitioners and destination management representatives who may find interesting insights and ideas for improvement. The monograph would be suitable also for managers and representatives from the air transport industry by providing them with the other point of view – that of the local tourist destination – to consider in their strategic growth and negotiation process.

Keywords: air transport, airlines, tourism, destination management, Bulgaria

Suggested Citation

Ivanova, Maya G., Air Transport – Tourism Nexus: A Destination Management Perspective (June 18, 2017). Varna: Zangador, ISBN: 978-954-92786-4-4 (2017), Available at SSRN:

Maya G. Ivanova (Contact Author)

Zangador Ltd. ( email )

Varna, 9010

Varna University of Management (VUM) ( email )

13A Oborishte Street
Varna, 9000

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