Apple Inc. In the Years to Come

Abstract

The objective of this paper is to forecast the demand of iPhone products in Apple company and predict the future of Apple Inc. This demand will influence on the revenue and profit that Apple is generating each quarter. Apple divides their sales into four quarters each year, so we will check on each of those and compare from one to another within 10 years, 2008 to 2017, to see the pattern that will lead us to our conclusion. These are the main factors that will be discussed throughout the paper. Another factor that will be introduced to the paper is the stock price of Apple because this impacts on the price elasticities of the products and it can be discussed on how it impacts on the revenue. Apple will keep rising with a small phase, and it will come up with new versions to satisfy their customers.

Keywords: forecast, revenue, profit, elasticities, demand, Apple, iPhone, future